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Today, it is a structural part of retail and of the growth strategy of many brands. In 2025, the country’s retail ",{"_key":60,"_type":56,"marks":61,"text":63},"e76db27a4898",[62],"f6784ce508f3","eCommerce",{"_key":65,"_type":56,"marks":66,"text":67},"b98c9da22525",[]," market reached ",{"_key":69,"_type":56,"marks":70,"text":72},"2f3c7fc8cb04",[71],"strong","941 billion pesos",{"_key":74,"_type":56,"marks":75,"text":76},"9cdfa07b596c",[],", while the number of digital buyers grew to ",{"_key":78,"_type":56,"marks":79,"text":80},"ad51fde4488a",[71],"77.2 million people",{"_key":82,"_type":56,"marks":83,"text":84},"81017fb08d3c",[],", representing an annual increase of ",{"_key":86,"_type":56,"marks":87,"text":88},"64d7b9068893",[71],"19.2%",{"_key":90,"_type":56,"marks":91,"text":92},"9c66f85587ba",[],". 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For a business, it affects operations, the shopping experience, the ability to integrate systems, speed of execution, and the real margin to scale without having to rebuild everything in a short period of time.",[],{"_key":115,"_type":52,"children":116,"markDefs":121,"style":105},"757ad9e237da",[117],{"_key":118,"_type":56,"marks":119,"text":120},"35956fd8a795",[],"And that is the main point: there is no single “best” platform for every company. What works depends on the type of business, the catalog, operational maturity, the internal team, and the level of complexity the brand needs to support.",[],{"_key":123,"_type":52,"children":124,"markDefs":129,"style":130},"1bb17e3dc87a",[125],{"_key":126,"_type":56,"marks":127,"text":128},"3b7f81370c37",[71],"The Mexican market is growing, but it is also becoming more demanding",[],"h2",{"_key":132,"_type":52,"children":133,"markDefs":146,"style":105},"67d558fbc2c6",[134,138,142],{"_key":135,"_type":56,"marks":136,"text":137},"ed5e8c36f9d7",[],"Mexico is not only seeing growth in online sales; it is also moving into a stage of greater digital maturity. AMVO reports that ",{"_key":139,"_type":56,"marks":140,"text":141},"c09f9bed2a50",[71],"71% of buyers already live in an omnichannel environment",{"_key":143,"_type":56,"marks":144,"text":145},"2de186d13faf",[],", naturally combining physical and digital channels. In addition, today’s consumer values convenience, variety, logistics benefits, and clear information throughout the purchase process.",[],{"_key":148,"_type":52,"children":149,"markDefs":154,"style":105},"a4480316a3c5",[150],{"_key":151,"_type":56,"marks":152,"text":153},"bf3b633d81bf",[],"This changes the conversation for companies. It is no longer enough to simply “have an online store.” What matters now is that the experience works in real-life conditions: mobile navigation, clear information, visible policies, secure payments, well-communicated logistics, and an operation that is properly connected behind the site.",[],{"_key":156,"_type":52,"children":157,"markDefs":170,"style":105},"4633af8ac1a2",[158,162,166],{"_key":159,"_type":56,"marks":160,"text":161},"a15f5249fb27",[],"Another relevant fact about the regional market is that ",{"_key":163,"_type":56,"marks":164,"text":165},"ba5c63a8df1b",[71],"84% of online purchases are made from smartphones",{"_key":167,"_type":56,"marks":168,"text":169},"561d921c191a",[],", and that nearly half of consumers are willing to abandon a platform after a bad experience. 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Yes, the Mexican market shows growing demand for experiences that are more relevant, faster, and more connected to the user. It is also reasonable to see a rising preference for journeys that are more convenient, more mobile, and better suited to each shopper’s context.",[],{"_key":505,"_type":52,"children":506,"markDefs":527,"style":105},"87d5ac8aa04d",[507,511,515,519,523],{"_key":508,"_type":56,"marks":509,"text":510},"69a996aa231c",[],"However, recent data points to something important: at this stage of the market, personalization is not the only deciding factor. 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It is the one that best answers these three questions:",[],{"_key":640,"_type":52,"children":641,"level":221,"listItem":222,"markDefs":646,"style":105},"1ab4112c83b6",[642],{"_key":643,"_type":56,"marks":644,"text":645},"20b402670ccc",[],"How does the business operate today?",[],{"_key":648,"_type":52,"children":649,"level":221,"listItem":222,"markDefs":654,"style":105},"763e209e0c61",[650],{"_key":651,"_type":56,"marks":652,"text":653},"3b6ae875e901",[],"What needs to connect behind the website?",[],{"_key":656,"_type":52,"children":657,"level":221,"listItem":222,"markDefs":662,"style":105},"f68d944aa961",[658],{"_key":659,"_type":56,"marks":660,"text":661},"ed50e1aa1e27",[],"How does the company expect to grow in the coming years?",[],{"_key":664,"_type":52,"children":665,"markDefs":670,"style":130},"6e99e0b23672",[666],{"_key":667,"_type":56,"marks":668,"text":669},"99be5d0e18dd",[71],"Choosing well today reduces friction tomorrow",[],{"_key":672,"_type":52,"children":673,"markDefs":678,"style":105},"37bc1cc46cca",[674],{"_key":675,"_type":56,"marks":676,"text":677},"0100af90861a",[],"In a market like Mexico, where eCommerce is already advancing with maturity, omnichannel behavior, and more demanding customers, the platform should not be seen simply as a publishing tool. 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",[],"h3",{"_key":724,"_type":52,"children":725,"markDefs":730,"style":105},"3c0fe9fc70de",[726],{"_key":727,"_type":56,"marks":728,"text":729},"047d193573cb",[],"It depends on the size of the catalog, operational complexity, required integrations, level of customization, and the team’s ability to manage it.",[],{"_key":732,"_type":52,"children":733,"markDefs":738,"style":722},"09ce4ba02ddc",[734],{"_key":735,"_type":56,"marks":736,"text":737},"ac73d3035b90",[],"2. Is Shopify or WooCommerce better for a business? ",[],{"_key":740,"_type":52,"children":741,"markDefs":746,"style":105},"06a7f4ff51a7",[742],{"_key":743,"_type":56,"marks":744,"text":745},"755280d0ef95",[],"Neither is better in every scenario. Shopify tends to stand out for speed and ease of use, while WooCommerce can work well when more flexibility is needed within the WordPress ecosystem.",[],{"_key":748,"_type":52,"children":749,"markDefs":754,"style":722},"20b1ba6695ca",[750],{"_key":751,"_type":56,"marks":752,"text":753},"3e2f3d60c4a3",[],"3. When does a custom eCommerce development make sense? ",[],{"_key":756,"_type":52,"children":757,"markDefs":762,"style":105},"74e0ec206a9c",[758],{"_key":759,"_type":56,"marks":760,"text":761},"3b1b01f26189",[],"When the business needs to manage complex processes, multiple integrations, specific commercial rules, or requirements that a standard platform does not handle well.",[],{"_key":764,"_type":52,"children":765,"markDefs":770,"style":722},"715819879971",[766],{"_key":767,"_type":56,"marks":768,"text":769},"fb419cfc1194",[],"4. What should a company consider before migrating its eCommerce platform? 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The best platform is the one that fits the company’s real needs without adding unnecessary complexity.",[],{"_key":812,"_type":52,"children":813,"markDefs":817,"style":105},"a960d91a5da8",[814],{"_key":815,"_type":56,"marks":816,"text":704},"fb48a6af76e8",[],[],[819,822],{"_id":820,"description":9,"slug":9,"title":821,"title_en":9},"9b1238e5-800a-4f84-a818-1d7182968f94","Ecommerce",{"_id":823,"description":9,"slug":824,"title":826,"title_en":9},"fe9ff0e9-fd3f-4480-932d-c723768d7d96",{"_type":47,"current":825},"desarrollo-web","Desarrollo Web","See which option can give your business more flexibility, scalability, and operational clarity as it grows.",{"alt":9,"asset":829},{"altText":9,"metadata":830,"url":856},{"_type":11,"blurHash":831,"dimensions":832,"hasAlpha":19,"isOpaque":19,"lqip":836,"palette":837,"thumbHash":855},"D9HC1f%KRiVE00uPaeaKXnNG",{"_type":14,"aspectRatio":833,"height":834,"width":835},3.027027027027027,1184,3584,"data:image/png;base64,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",{"_type":22,"darkMuted":838,"darkVibrant":841,"dominant":843,"lightMuted":844,"lightVibrant":847,"muted":850,"vibrant":852},{"_type":24,"background":839,"foreground":26,"population":840,"title":26},"#5c3643",1.38,{"_type":24,"background":842,"foreground":26,"population":34,"title":26},"#5c2739",{"_type":24,"background":839,"foreground":26,"population":840,"title":26},{"_type":24,"background":845,"foreground":37,"population":846,"title":26},"#b2b8cd",1.14,{"_type":24,"background":848,"foreground":37,"population":849,"title":37},"#e6ecfc",0.11,{"_type":24,"background":851,"foreground":26,"population":846,"title":26},"#6b7b94",{"_type":24,"background":853,"foreground":26,"population":854,"title":26},"#c77d96",0.23,"pAcKCoJ3Bnd5h0d3i3CRCEg=","https://cdn.sanity.io/images/zxtnhkk2/production/37a9675ad96ecf41d382828e24073aaa5f88acad-3584x1184.png","2026-04-16T19:26:00.000Z",{"en":859,"es":861},{"current":860},"ecommerce-in-mexico-how-to-choose-the-right-platform",{"current":862},"ecommerce-en-mexico-que-plataforma-elegir","How to Choose an eCommerce Platform in Mexico Without Limiting Growth",1777038533955]